Communication is the art of storytelling. *Life is one long saga of opportunities exploited or lost, ideas which made a difference to your life & specific individual experiences.* These experiences ought to be narrated and that is storytelling.
*Facts, figures,data which we flaunt as milestones of the modern world fades into oblivion by the end of a conversation or a lecture and story makes it permanent imprint in your heart and mind.* It’s so easy to fall back on a story as a reference point and also to find solace in it. Art of storytelling and consequent listening has long been the part of human nature and culture. *
It’s the most effective way to pass moral and societal values from one generation to the other.
*Human knowledge is a repository of stories and human brain has cognitive ability to understand, retain and tell stories.* Stories in reality mirror human thoughts and as *we think in narrative structures,* we mostly remember facts in story form.
*”It is the contact between the storyteller and the story listeners that makes a story come to life.”* That connect is the magic and to make it happen is the the job neatly cut out for a communicator.
*The intangible connect, getting it right again and again,* with all types of audiences, on an array of topics is the *ultimate art mastered by the most effective of the communicators.* It’s so irresistible, you get glued to the communicator.
*THE ART OF STORYTELLING IS THE DNA OF HUMAN COMMUNICATION.”*